About us

Gecko Landmarks enables location based services to be relevant and interesting for the majority of the world population.

• Our landmark data is already used every day by millions as our customers offer landmark location as part of their service in most countries in Asia, Africa, Latin America and the Middle East
• Our current users represent only a small fraction of the potential as everybody is already using landmark based navigation and locations in their everyday lives
• We bring the landmark concept to location based services, making them relevant for everybody

Based on several recent market researches location based services are the single biggest opportunity in mobile apps. This is especially true in emerging markets. The main challenges of the traditional map based location services are:

• The availability of digital maps is limited to smartphones representing less than 1 billion of the installed base of over 6 billion phones
• Over 60% of the world population cannot read maps
• Data quality and quantity varies a lot and e.g. 40% of world land area with very limited geographic data
• Inaccuracy of data. Approx. 5% of data inaccurate in existing digital maps, more in emerging countries
• Digital map updating processes are slow
• Digital maps require plenty of memory and processing power

Gecko Landmarks has developed an approach overcoming all the above limitations. We offer text based location service in every country with high accuracy landmarks that are understood by everybody. Our landmarks cover every country in the world with high accuracy landmarks. In urban areas locally known landmarks are always near-by, approximately 200 meters apart and in rural areas more apart to ensure best possible location functionality. We update the landmarks of each country on average every six months and provide them with several local languages. Landmark data is being used in increasing amount of applications creating several location services with mass market appeal.

Management team

Pasi Riipinen, CEO - Founder of Gecko Landmarks and Tramigo. Over 20 years practical experience of successful geographical data development and business management in emerging countries. Pasi has great big family, is a frustrated race driver, geography researcher and writer.

Osmo Korri, CCO - 16 years of experience in sales, business development and management consulting. Previously with Opera Software, Sparkx Consulting, Ericsson, Deloitte and Accenture. Happy family man with high interest in various sports to keep fit, reading, South African & Spanish wines and mobile Internetrelated businesses.

Asmo Soinio, CTO - co-founder of Gecko Landmarks, 12 years of experience specializing in mobile and location technologies, focusing on software. Previously with Nokia and Tramigo. Father of two children, passionate about beautiful code, mobile apps, snowboarding, kiteboarding and disc golf.

Landmarks
  enable the
majority of
   the world
population to
use location
based services.