Airtel partners with Gecko landmarks Ltd. to launch mLocator
11 September 2013
Airtel customers to locate friends and loved ones with new and efficient technology.
Airtel Kenya has announced a first in the market partnership with Gecko landmarks Ltd. to offer a text based location service dubbed mLocator to all its customers. The service will enable customers to locate friends and family using an SMS short code.
According to Airtel Kenya Managing Director, Shivan Bhargava, “This innovative and unique service will allow our customers to get more value from their Airtel sim card. Customers can now make use of the newly launched landmark technology to efficiently and quickly locate family and friends. This is part of our commitment to improving the lives of our subscribers by providing them with convenient and relevant solutions.”
Airtel customers can access this service by sending a text message with the word ‘find’ followed by the Airtel phone number they would wish to locate to 30100. Airtel subscribers can also use the service free of charge until 30th September 2013. User privacy is further enhanced as one has to give consent before they can be located. There is also full transparency as users will receive regular updates on who is able to locate them.
Airtel is the first in the market to launch a locator service that uses landmarks that are locally well-known, such as buildings, parks, bridges and farms to deliver accurate location information.
Osmo Korri, Chief Commercial Officer at Gecko Landmarks said, “We are proud to partner with Airtel to add an important value added service that will greatly benefit customers safety and well being. We believe Finder type of service will be the biggest revenue generator in emerging market operators’ location based services portfolio.”
Mr. Bhargava concluded by noting that Airtel will continue to enhance its customers experience by continuously delivering innovative mobile solutions to help customers overcome their daily challenges.Airtel mLocator homepage
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