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Airtel partners with Gecko landmarks Ltd. to launch mLocator

11 September 2013

Airtel customers to locate friends and loved ones with new and efficient technology.

Airtel Kenya has announced a first in the market partnership with Gecko landmarks Ltd. to offer a text based location service dubbed mLocator to all its customers. The service will enable customers to locate friends and family using an SMS short code.

According to Airtel Kenya Managing Director, Shivan Bhargava, “This innovative and unique service will allow our customers to get more value from their Airtel sim card. Customers can now make use of the newly launched landmark technology to efficiently and quickly locate family and friends. This is part of our commitment to improving the lives of our subscribers by providing them with convenient and relevant solutions.”

Airtel customers can access this service by sending a text message with the word ‘find’ followed by the Airtel phone number they would wish to locate to 30100. Airtel subscribers can also use the service free of charge until 30th September 2013. User privacy is further enhanced as one has to give consent before they can be located. There is also full transparency as users will receive regular updates on who is able to locate them.

Airtel is the first in the market to launch a locator service that uses landmarks that are locally well-known, such as buildings, parks, bridges and farms to deliver accurate location information.

Osmo Korri, Chief Commercial Officer at Gecko Landmarks said, “We are proud to partner with Airtel to add an important value added service that will greatly benefit customers safety and well being. We believe Finder type of service will be the biggest revenue generator in emerging market operators’ location based services portfolio.”

Mr. Bhargava concluded by noting that Airtel will continue to enhance its customers experience by continuously delivering innovative mobile solutions to help customers overcome their daily challenges.

Airtel mLocator homepage

About Bharti Airtel

Bharti Airtel Limited is a leading global telecommunications company with operations in 20 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 4 mobile service providers globally in terms of subscribers. In India, the company's product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed DSL broadband, IPTV, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G wireless services and mobile commerce. Bharti Airtel had over 275 million customers across its operations at the end of March 2013. To know more please visit, www.airtel.com.

About Gecko Landmarks

Gecko Landmarks offers the only mass market person finder service and global landmark data. The uniqueness of Gecko's finder service is based on landmark location and superior ease of use. The majority of the world population doesn’t use maps and exact addresses as they use landmarks to navigate. Gecko's landmark data covers every country of the world. Mobile operators in emerging countries work with Gecko Landmarks offering the finder service to their subscribers. Learn more about Gecko Landmarks at www.geckolandmarks.com.

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